How Fortnite and Roblox are becoming marketing tools for the music industry
Musicians and music rights holders are gradually realizing that they are leaving money on the table by not engaging more actively with audiences inside metaverse platforms. For many users of platforms such as Fortnite and Roblox, virtual worlds are one of the main ways they discover new music.
Musicians and music rights holders are gradually realizing that they are leaving money on the table by not engaging more actively with audiences inside metaverse platforms. For many users of platforms such as Fortnite and Roblox, virtual worlds are one of the main ways they discover new music.
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MBN Editor
Carlos Tabora is a solo piano artist, a Billboard® contest award-winning songwriter and a lifelong professional marketer. He is also the Founder and Editor of the Music Business News Website and his vision is to help other independent artists and musicians make more money with their music and turn their musical passion into a viable music career.
