Creating An Artist Electronic Press Kit

In the music industry, first impressions are everything. Whether you’re reaching out to a record label, a promoter, or the media, presenting yourself professionally is crucial. This is where an Electronic Press Kit (EPK) comes into play. An EPK is a digital portfolio that showcases who you are as an artist. It’s your musical resume, and it needs to be compelling.

Aug 21, 2023 - 03:05
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Creating An Artist Electronic Press Kit

Here’s a step-by-step guide to creating an artist EPK that stands out:

1. Introduction: Who Are You?

Start with a brief bio. This should be a concise paragraph that gives an overview of who you are, where you’re from, and your musical style. Remember, this is the first thing people will read, so make it engaging.

2. Professional Photos

Include high-resolution photos that represent your brand. This should include:

– A headshot or close-up.

– A full-body shot.

– Live performance shots.

– Behind-the-scenes or candid shots.

Ensure these photos are professionally taken. They should be clear, well-lit, and free from distractions.

3. Music Samples

Your EPK is essentially a showcase of your talent. Include:

– Your best tracks (3-5 should suffice).

– Live performance videos.

– Music videos.

Ensure the audio quality is top-notch. If possible, provide streaming links rather than downloads to make it easier for the recipient.

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MBN Editor Carlos Tabora is a solo piano artist, a Billboard® contest award-winning songwriter and a lifelong professional marketer. He is also the Founder and Editor of the Music Business News Website and his vision is to help other independent artists and musicians make more money with their music and turn their musical passion into a viable music career.